Porno Dan is hurting.
Speaking to XBIZ from his home in Hungary, the prolific director and Immoral Productions impresario is resting up after sustaining a torn ACL while attending a wedding in Berlin.
I’ve had my share of financial bombs, and projects I thought would be home runs but turned out to be disasters. I’ve made and lost millions. But you live and learn.
“We were in a big field, and I hopped off a little ledge to cut through some grass, and my knee just gave out,” he explains. “I thought it was my calf because I’d torn my calf muscle back in December, but I had an MRI that confirmed a torn ACL.”
At 55, Dan Leal attributes the injury to decades of daily weightlifting.
“After my calf injury healed, I still couldn’t do leg presses or squats,” he says. Apparently, I had ligament damage and hardly any cartilage in my knee, so I guess years of lifting just caught up with me. My knee was like, ‘You’re old! We’ve had enough.’”
He hopes to delay surgery until after the XMA Europa Awards in September, but physical therapy is imminent. It will be one more thing on his plate — though he insists his typical day is quite boring.
“My usual day consists of managing content, because I have a huge catalog,” he says. “If I’m not shooting a scene, I’m editing one, so I’ll title and tag it.”
Leal also manages other studios’ and creators’ content with the help of his team at Market64, many of whom work out of Mexico.
“They’ll upload it to 10 different platforms, and that’s how I make money,” he notes. “So a lot of what I’ve been working on for the last two weeks has been supplying content to my business partner so they can feed all the different channels on all the different platforms that we have, since most of my money these days comes from my catalog.”
“I only shoot as needed,” he adds. “Maybe five or six days a month, because that’s how often I update my site.”
Leal does a rough edit of his own videos before sending them to a team at Gamma for the final edit as well as color correction. His company also has a strict legal department that approves each scene before it can be posted on Immoral Live. Once a video is deemed compliant, it can go up on the website and various other platforms.
Back in Los Angeles, Leal recalls, he used to have to monetize 60 scenes a month, so he’s grateful for the ability to shoot at his leisure and bank content ahead of time — which comes in handy when issues like his knee injury arise.
“I’ve got nine months of content built up, so I won’t be too stressed if I can’t shoot,” he says. “That’s why I have a big backlog of content — so I’m always ahead of schedule.”
Though he denies being a morning person — “What is the morning?” he asks playfully — Leal gets right to work upon waking up, wading through a sea of emails. He’ll typically work until 3 p.m., at which point he goes to the gym.
“I’ll still go even if I’m hurt,” he vows. “I don’t care if I have to be that crazy guy sitting in a corner just doing bicep curls with his leg up in the air. I’ll figure out a way to do it.”
After dinner, it’s back to work, until he finally calls it a day around midnight.
On shoot days, he will typically be on set from 11 a.m. until 5 or 6 p.m. He tries to work seven days a week.
“My schedule keeps me out of trouble,” says Leal, though he allows himself one “party night” each week. He keeps a penthouse in Budapest’s city center, where he throws parties, or he may venture out with friends to a club or karaoke bar. His go-to songs? Classic hits from Queen, Journey and AC/DC.
“Sometimes we’ll stay out late, but I still try to work the next day if I can,” he notes. “It’s a good little routine.”
Once a month, Leal tries to leave Hungary, whether to travel on business or just sample the party scene in various European cities. He likes to play cards and take in football matches — soccer games to you Americans — as well as the occasional heavy metal concert. He’s seen multiple Iron Maiden shows.
“Last month, I was in Berlin, and I was in Athens, Greece with my nephew for his 18th birthday,” he recounts. “I was also in the U.K., setting up talent testing. So I’m all over the place. I’m supposed to go to Vienna soon to meet some friends from America, but I don’t know if I’ll be able to travel with my knee. I’m also supposed to go to Ukraine in August to do volunteer work, but we’ll see. The injury may throw a wrench in things.”
At the moment, Leal is happily single, which leaves him free to spend what little downtime he has on passions like collecting sports cards.
“My collection is worth more than most people’s houses,” he laughs. “I have some very rare autographed cards that are one-of-one. And I have some vintage boxing cards that are incredibly hard to find.”
He also enjoys hosting friends who visit him in Hungary, and he returns to the U.S. once a year to see his sister. Other than living far from loved ones, however, he says he’s very happy in Europe. While there are some things he misses about the U.S. — living overseas does make it harder to watch live NFL games — Leal much prefers European cuisine.
“I lost 20 pounds as soon as I moved here because of the lack of sugar,” he says. “Traditional Hungarian cuisine is very carb-heavy, and they eat a lot of bread, but I don’t really eat a lot of that. I like this dish made from a pig called a Mangalica — they’re covered in
hair — and I eat that often because it’s really lean protein, and really good. They also have this meat pancake that I like, and cold fruit soups, like berry soup and melon soup, though the strawberry soup is my favorite. That stuff is big in the summer. They eat it as a starter here, but I have it as a dessert because it’s sweet.”
The menus aren’t the only thing different in Hungary. Leal notes that the adult industry there also operates in different ways.
“It’s very rare that there’s a star,” he elaborates. “The most I could possibly shoot somebody over here would be three times in a year, whereas in the U.S., there were girls I used to shoot three times in a month. I use a lot of the same guys, though, because a lot of my scenes are reality- and comedy-driven, so I need guys over here who can speak English and are willing to laugh at themselves and not take it too seriously.”
Since he has become well established in Europe, Leal has worked closely with U.K. media regulator Ofcom on shaping the language of age verification regulations. He says his perspective on the matter is different from that of many in the adult industry.
“I knew we were going to lose the age verification battle because I knew the other side would spin it to cast a negative light on the industry,” he explains. “I saw the writing on the wall, and I think people have to accept it. This is the reality now, and it’s here to stay, so you might as well work with the lawmakers instead of against them.”
Leal believes compliance is the smartest long-term play, even if it stings at first.
“It’s easier for studios to comply with laws in the U.K., and it’s not too intrusive on the user to verify their identity,” he contends. “I know the EU is talking about a digital ID, which would make it very easy. Plus, if we work with regulators, we can help them identify and go after the ad networks, hosting companies and billing companies that allow pirate sites to flourish.
“Having met with the regulators one-on-one, I know their plan is to drive noncompliant sites out of business,” Leal notes. “If they try to mirror or back up their sites, those will have no traffic because they won’t be able to advertise on the main platforms.”
Given the political situation in the United States, Leal says, he can imagine a future where it could become more challenging to produce adult content there.
“If that does happen, I think a lot more people will follow me overseas,” he predicts. “I do think that’s on the horizon. Even though everyone in America watches porn, most of the population is in agreement that porn is ‘bad,’ so if the administration says, ‘We’re going to require X, Y and Z to shoot porn,’ and those things are next to impossible for a studio to comply with, no one’s going to cry too hard about it.”
Leal has become used to surmounting obstacles, having been humbled by the industry more than once.
“I’ve had my share of financial bombs, and projects I thought would be home runs but turned out to be disasters,” he admits. “I’ve made and lost millions. But you live and learn.”
Looking back, Leal says he has no regrets.
“I’m glad I’m able to say that I did everything my way — the good and the bad,” he reflects.
Leal says he is especially grateful to have had business partners he could trust throughout his career, including Rico from Market64, the team at Gamma that has been running his site for the last 14 years, and Richard Arnold, the executive producer of his TV series, which ran for two seasons all over the world. Leal credits these and other collaborators for helping him reach and sustain success.
“It was Richard who really helped me get to the next level,” Leal affirms. “He was very instrumental in my success, and the people at StreamAid were instrumental too. They helped me get everything going when I did all the featured shows with them for 10 years. My old DVD distributors, Pure Play Media, helped a ton as well. And the guys from AEBN.
“I’ve been making money with a lot of these companies for over a decade on different platforms,” he adds. “If it wasn’t for them, and if I hadn’t pivoted away from DVDs way before all my peers did, and started putting my content not just on a website but everywhere, I wouldn’t be where I am today.”
Surveying today’s industry, Leal calls the rise of OnlyFans “the greatest thing to ever happen,” because it has made the porn industry more mainstream. Still, he cautions newcomers that success requires discipline.
“Shooting content should be 10% of your work, especially in the beginning,” he advises. “The other 90% of your time should be focused on building your brand, marketing yourself and getting your name and scenes out there. If you really want to make this a long-term career, that’s what you have to do.
“It’s way more than just social media,” he adds. “You have to learn how to use mainstream media to your advantage. Like I did with HBO.”
Over the years, Leal has been featured in major media outlets, from the Los Angeles Times to the Washington Post, exposure he says has been key to his longevity.
“Other people can do the same,” he declares. “Find your lane, market it — and work your ass off until you get it going.”
